How Linkedin worked for us.
Early Adopters:
Our business (Infotek3000 – the parent company) began in 1996. When Social Media was a fairly new term we were registering with many of those Social Platforms, setting up our profile and then watching to see what would happen next…
“First in Mind” through a Passive Long-Term Presence:
We primarily use LinkedIn as a tool to maintain an additional connection with many of our long-term clients. We share posts that we think are relevant to our client-base and we occasionally share useful insights into our own business successes and failures. We try to grow and maintain a fairly innocuous and passive presence. Our aim is to keep “First in Mind” without bombarding our clients with countless sell signals. To a lesser degree we also connect with people we have recently met, and we connect with people that we feel a connection may create a mutual benefit.
Additional Point of Contact:
We have noticed a slow but steady rise in the number of new enquiries and repeat orders coming to us via LinkedIn messaging. We understand that not every client wishes to use this method of contact – but some do and we try and respond quickly to everyone.
Building Excitement among your Followers:
Occasionally we have something BIG to announce. The LinkedIn Platform helps us to share our own unique brand of relevant news to our own client-base and followers. Sometimes these posts will be given a viral lift when shared among other members and their communities.
Permissions, Sharing, Embedding
We have set our LinkedIn permissions to allow other Social Media platforms to share summaries of our posts, which we then embed into our websites. This provides multiple channels for our message to “get out there” without pure duplication which can drag your search results down.
We Suggest the Following:
- Create & maintain your up-to-date profile.
- Connect with your existing client-base.
- Provide simple insights into your own business successes & failures.
- Build excitement when something cool is about to happen
- Invite your contacts to “Meet & Greet” occasionally – either at one of our informal “Face to Face” meetings or with the occasional “touch base” online.
Thanks for Reading and Good Luck!
Michael Bourne
